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Google Ads Manager

RemotePart-Time or Full-TimePaid SearchPerformance Marketing

We’re a fast-scaling performance-marketing company in the home-services space, generating leads at volume and growing fast. We’re looking for a Google Ads specialist who owns paid search end to end — someone who treats the account like their own P&L, obsesses over cost-per-lead and lead quality, and knows the difference between cheap clicks and actual booked business. You read the search terms report before you touch a bid, you verify tracking before you trust a number, and you scale what converts.

What you’ll do

  • Full campaign lifecycle on Google Search: account structure, high-intent keyword and match-type strategy, aggressive negative-keyword management, and bidding — all measured against cost-per-lead and booked appointments, not clicks or CTR.
  • Verifying and maintaining conversion tracking and call tracking as job one — no bid or budget decision until the data is trusted.
  • Daily performance management — reading signal fast, cutting wasted spend the same day, and pouring budget into what actually produces qualified leads.
  • Knowing when (and when not) to use smart bidding like Maximize Conversions — earning enough conversion volume before handing the algorithm the wheel.
  • Standing up and scaling Local Services Ads (Google Guaranteed) alongside search for home-services lead gen.
  • A constant testing pipeline on ad copy, landing pages / pre-landers, offers, and geo targeting tied to performance data.
  • Owning cost-per-lead and lead quality as your number, reported weekly.

What we’re looking for

  • Proven experience managing Google Ads for home improvement, home services, or local lead gen — not just e-commerce ROAS.
  • You know real benchmarks: for a vertical like replacement windows, high-intent search runs $8–$25+ CPC and should convert in the ~10–15%+ range — a $0.80 CPC with near-zero leads reads as a red flag to you, not a win.
  • Fluency in the mechanics that actually move results: search terms reports, match types, negative keywords, conversion and call tracking, and smart-bidding thresholds.
  • Hands-on experience with Local Services Ads for home-services clients is a major plus.
  • A bias toward action: you test, you read data, you decide, you move — and you flag wasted spend proactively instead of letting days go by.
  • You’re measured on cost per booked project, not vanity metrics, and you’re comfortable being held to that.

How you’ll be measured

Cost per lead, lead quality, cost per booked appointment / project, conversion rate, and profitable spend scaled per month.

Why join us

This is not a set-it-and-forget-it seat. We move fast, we watch the numbers daily, and we expect the person in this seat to own paid search independently and bring results — not wait for direction.

Tell us about your Google Ads experience and how you turn spend into qualified leads. Takes about 3–4 minutes.

About you

PDF or Word, up to 8 MB.

Experience

This tells us how you think.

A bit more
Compensation

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